Go Green with Fresno Tractor: Sustainable Farm Equipment Solutions
Fresno Tractor: A Legacy of Sustainability Fresno Tractor Inc. (FTI), a family-owned business operating for over 65 years, enjoys a strong reputation in the Central Valley for reliable equipment, comprehensive service, and affordable pricing. This established presence provides a solid foundation for incorporating sustainability initiatives. However, the agricultural landscape is evolving, with a growing emphasis on environmentally conscious farming practices. This case study examines how FTI can leverage its existing strengths to become a leader in sustainable agriculture, capitalizing on this burgeoning market trend....